Chapter 7 Composition
Fundamentals of Composition
Visual Interest and Clarity are the two main goals of
composition
Composition- the form, and how all components are arranged
together
Margins- blank space surrounding a printed design. Can add readability, or can even take away
from a design.
Static vs. Active Composition
Closed vs. Open
Symmetrical vs Asymmetrical
Illusion of spatial
depth- the appearance of 3d space on a flat surface
Picture plane- blank flat surface on which a design will go
Trompe l’oeil- real or representation?
Foreground, middle ground, background
Tilted plane imitating the recession of space
Perspective
Overlapping
Layering and Transparency
Movement
Contrast
Differentiation through grouping
Compositional process
Composing for a single static surface format- consider type
and image as a whole
Arranging type and image
Integrating type and image
Arrangement
Guiding the viewer
Transtitions
Continuity
Building compositions
Avoiding ambiguity
